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History and background of Loreal

L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over.


With 50 products sold every second worldwide, L'Oréal offers from all continents male and female beauty products of all types (makeup, skin care, hair care, styling, hair color and men), from the excellence of its Research Laboratories. The worldwide success of legendary franchises such as Color Riche lipstick, Revitalift skin care, Elnett hairspray, Elsève hair care, Preference hair color or Men Expert Hydra Energetic skin care for men, reflect the brand’s unique expertise from the greatest beauty experts. Including Christophe Robin for hair color, Stéphane Lancien for hair care and styling, Joëlle Ciocco for skin care, Tom Bachik, manicurist to the stars, or Orrea Light, Color Designer.


L'Oréal shares a unique vision of beauty, supported by 35 diverse international ambassadors, icons such as Jennifer Lopez, Beyoncé Knowles, Freida Pinto, Jane Fonda, Eva Longoria, Julianne Moore, Liya Kebede, Fan Bingbing or Hugh Laurie. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the motto "Because you're worth it", a truly universal message of empowering beauty for the last 40 years. Each year, L'Oréal magnifies its beauty ambassadors and worldwide celebrities from nearly 20 international red carpets, including the Cannes Film Festival, for which L’Oréal has been the Official Makeup Artist for the last 17 years. The Film Festival provides the constantly renewed opportunity to highlight the superiority and expertise of its products accessible to every consumer.

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