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Coty

History and background of Coty

Coty Inc. includes a variety of men's and women's products in the category of fashion designer, celebrity and lifestyle brands. Color Cosmetics products include consisting of lip, eye, nail and other color cosmetics, with other facial color products. Skin & Body related products include deodorants, shower gels, skin care and sun treatment products. The Company's top 10 brands include Chloe, Davidoff, Adidas, Calvin Klein, Marc Jacobs, Playboy, Sally Hansen and OPI.

 

Coty Inc. is a beauty company which manufactures and markets beauty products in the Fragrances, Color Cosmetics and Skin Care products with distribution in over 130 countries. Coty worked for both both prestige and mass markets. Franois Coty founded Coty in Paris in 1904, with an aim to grow up the fragrance industry. In 1912, Coty opened in London and New York.

 

Coty and Coty International were by Chas. Pfizer & Co. became divisions in the pharmaceuticals company's consumer products group sold in 1963. In 1965 Coty launched Imprevu, its first new perfume in last 25 years. In the end of 1968, Imprevu became the leading Coty fragrance.

 

Coty and Coty International were merged in 1973. Among the new products introduced in the early 1970s production facility was shifted from New York City to Sanford, North Carolina. It was revolutionary change in fashion market when Coty products were being marketed to franchised accounts, department stores, including distributors, independent drugstores and mass merchandisers.


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